Apple and Hermès have announced their joint venture on an exclusive Apple Watch product line
A new fashion-branded smart-watch is born: the “Apple Watch Hermès” – the result of a first time ever cooperation of the high tech giant from California and the established french fashion house named after the Greek god of messengers and commerce.
Hermès, established in the 1840ies as a saddle maker, has shown a lot of tech affinity in the past: it was one of the first fashion labels to open a online store back in 2001. The company can be considered closely related to modern technology, therefore qualifying to be a Apple partner.
What´s so special about this edition?
Hermès provides 3 types of wrist bands: ‘Double Tour’, ‘Single Tour’ and ‘Cuff’, each available in three different colors, alongside with customized branded watch faces.
Prices will range between $1,100 (Single Tour) and $1,500 (Cuff).Apple says:
“Apple Watch Hermès is a product of elegant, artful simplicity — the ultimate tool for modern life.”
The Hermes Apple Watch will be available in Apple and Hermes stores, launching in October. The leather bands will be available for both 38mm and 42mm versions of the watch.